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Investigating the drivers of product innovation in emerging markets: The African perspective
Author(s) -
Atiase Victor Y.,
Dzansi Dennis Y.
Publication year - 2020
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2313
Subject(s) - business , product innovation , new product development , perspective (graphical) , human capital , product (mathematics) , industrial organization , marketing , capital (architecture) , economics , economic growth , geometry , mathematics , archaeology , artificial intelligence , computer science , history
African firms have made significant progress in product innovation over the past decade through human capital development efforts and firm competitiveness. Undoubtedly, both human capital development and firm competitiveness have become the main source of strength for product innovation initiatives among African firms. However, these firms need to continuously focus on talent hunting and development as well as promoting strategic collaborations to reap the full benefit of product innovation activities.