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Global marketplace strategy and choice of interaction after termination of international joint venture
Author(s) -
Parameswar Nakul,
Dhir Sanjay
Publication year - 2019
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2260
Subject(s) - international joint venture , business , joint venture , value (mathematics) , outsourcing , international trade , industrial organization , marketing , commerce , machine learning , computer science
Foreign partner's global marketplace strategy significantly influences the choice of interaction after international joint venture (IJV) termination as supplier–buyer, complement, or competitor between terminated IJV partners. The domestic partner in IJV enables foreign firms to pursue its global marketplace strategy—transnational, multidomestic, global, or international. On IJV termination, foreign partner's perceived value creation from IJV shall be rendered void and is required to either look for a new domestic firm to collaborate or form an interaction after IJV termination with IJV's domestic partner. This study examines the role of foreign firm's global marketplace strategy on the choice of interaction after IJV termination as supplier–buyer, complement, or competitor using data on terminated two partner IJV headquartered in India.