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Enhancing shared value and sustainability practices of global firms: The case of samsung electronics
Author(s) -
Lee Yeon W.
Publication year - 2019
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2255
Subject(s) - business , value (mathematics) , sustainability , creating shared value , corporate social responsibility , core (optical fiber) , marketing , sustainable value , industrial organization , public relations , computer science , political science , telecommunications , ecology , machine learning , biology
Samsung became involved in social programs that could effectively tackle the problems at stake while linking them to firm's benefits. Korean firms, particularly the chaebol , urgently adopted the shared value concepts as part of their solutions to ease social tension while garnering efforts to enhance corporate value. Samsung has engaged in sustainability practices that mainly derived from the firm's motivations to improve corporate image. It needs to approach shared value by realigning the firm's value chain activities with social issues, focusing on core areas, and engaging other for sustainable shared value practices.