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What motivates ecopreneurs in the United States to create value?
Author(s) -
Jayashankar Priyanka,
Van Auken Howard,
Ashta Arvind
Publication year - 2018
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2235
Subject(s) - value (mathematics) , linkage (software) , value creation , business , marketing , economics , industrial organization , biochemistry , chemistry , machine learning , computer science , gene
There is an important linkage between the motives and the perceived value creation of ecopreneurs. Filling a research gap on how ecopreneurs' financial and nonfinancial motives impact different forms of value creation, a positive relationship is revealed between economic and socio‐ethical motives and specific types of value creation. Interestingly, the organic farmers' motives have no impact on economic value creation.

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