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What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries
Author(s) -
Hasan Rajibul,
Jha Ashish Kumar
Publication year - 2018
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2231
Subject(s) - revenue , business , developing country , industrial organization , affect (linguistics) , marketing , economics , economic growth , finance , linguistics , philosophy
There are selective innovative features and reasons for innovation that drive firm growth. Various reasons are analyzed which are behind the innovation decisions undertaken by the firms and innovative features' effects on revenue growth in Bangladeshi firms to better understand the preferred determinants in certain geographic areas. This research investigates how the features of firm‐level innovation and the reasons to launch it can affect the revenue growth of firms in developing countries. The findings suggest innovative features that are less expensive to offer lead to higher revenue growth and offer strategic implications for firms implementing innovations in developing countries.