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Emerging digital business models in developing economies: The case of Cameroon
Author(s) -
Boojihawon Dev Kumar,
Ngoasong Zisuh Michael
Publication year - 2018
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2188
Subject(s) - value proposition , business model , business , revenue , value capture , revenue model , order (exchange) , value (mathematics) , resource (disambiguation) , industrial organization , icts , knowledge management , marketing , process management , computer science , information and communications technology , finance , computer network , machine learning , world wide web
ICTs and digital technology, logistics, and mode of transport can facilitate the development of digital business models in resource‐scarce settings as in the case of Cameroon. The study shows that digital business models in developing economies are still at an early stage and are in need of institutional attention in order to develop the necessary know‐how, skills and networks for sustained value creation and capture. Technology, environment, and organizational contexts influence the entry behavior and postentry strategic decisions of microdigital entrepreneurs. Results reveal the digital value proposition, network architecture, and digital value capture of emerging digital business models. Digital entrepreneurs require business knowledge/skills and institutional support to create a network infrastructure to effectively generate and capture revenue.