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Digital business models: Taxonomy and future research avenues
Author(s) -
VendrellHerrero Ferran,
Parry Glenn,
Bustinza Oscar F.,
Gomes Emanuel
Publication year - 2018
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2183
Subject(s) - business model , business , context (archaeology) , value capture , revenue , competitive advantage , revenue model , supply chain , industrial organization , marketing , paleontology , accounting , biology
Digital technologies reshape the competitive landscape as firms develop new means of value creation, delivery, and capture. The implementation and suitability of digital business models depend largely on the resources of incumbent firms and new entrants and on the firm positioning in the supply chain. The effect of digital business models is context specific and hence insights from a wide range of industries are included here; among them retailing, manufacturing, Internet, health, and television broadcasting. The maximization of revenues through customer engagement and the reduction of costs are often the main drivers for digital business model adoption.