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The Collision of Indeterminate Environments and Porter’s Forces: Uncertainty Fields and Their Impact on Entrepreneurial Alertness
Author(s) -
Guggenheim David
Publication year - 2016
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2058
Subject(s) - alertness , entrepreneurship , indeterminate , order (exchange) , collision , product (mathematics) , industrial organization , economics , business , marketing , computer science , psychology , finance , mathematics , geometry , computer security , psychiatry , pure mathematics
In order to identify new product/market opportunities, the fields of entrepreneurship and strategy are brought closer together with a reconceptualization of Porter’s forces as data‐driven components of market and industry uncertainty.