Premium
Relationship Banking in Practice: Perspectives from Retired and Serving Retail Branch Managers
Author(s) -
Durkin Mark,
Kerr Roisin
Publication year - 2016
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2045
Subject(s) - business , banking industry , retail banking , marketing , retail industry , management , commerce , finance , economics
As the banking industry continues to go through dramatic change, this study explores the views and perspectives of retired and serving managers in a case bank with respect to how relationship management in retail branch banking has changed over the last 50 years.