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Collaborative New Product Alliances: A Review of the Literature and Research Perspectives
Author(s) -
Prange Christiane,
Eng TeckYong,
Li Jun
Publication year - 2015
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2015
Subject(s) - product (mathematics) , business , sociology , marketing , process management , knowledge management , engineering ethics , management , computer science , economics , engineering , mathematics , geometry
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.