Premium
Understanding the Antecedents of Intention to Use Mobile Internet Banking in I ndia: Opportunities for Microfinance Institutions
Author(s) -
Bryson Douglas,
Atwal Glyn,
Chaudhuri Himadri Roy,
Dave Kartik
Publication year - 2015
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2005
Subject(s) - microfinance , business , mobile banking , the internet , marketing , business administration , economics , computer science , economic growth , world wide web
Microfinance institutions in I ndia need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers’ intention to use mobile Internet banking.