z-logo
Premium
Understanding the Antecedents of Intention to Use Mobile Internet Banking in I ndia: Opportunities for Microfinance Institutions
Author(s) -
Bryson Douglas,
Atwal Glyn,
Chaudhuri Himadri Roy,
Dave Kartik
Publication year - 2015
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2005
Subject(s) - microfinance , business , mobile banking , the internet , marketing , business administration , economics , computer science , economic growth , world wide web
Microfinance institutions in I ndia need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers’ intention to use mobile Internet banking.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here