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Innovations in Microfinance: Examining New Product Development Process in Indian MFIs
Author(s) -
Sinha Gaurav
Publication year - 2015
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.1995
Subject(s) - microfinance , business , product (mathematics) , process (computing) , product innovation , industrial organization , marketing , new product development , economics , economic growth , computer science , geometry , mathematics , operating system
Since the microfinance sector is comparatively new relative to other sectors, MFIs follow an intuitive process (and not strategic) for any kind of innovation.