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Brand Identity Process of Financial Cooperatives: An Austrian Case
Author(s) -
AttuelMendès Laurence,
Caseau Cornelia,
Bonescu Mihaela
Publication year - 2014
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.1991
Subject(s) - business , identity (music) , dissemination , process (computing) , marketing , financial services , finance , public relations , political science , computer science , law , operating system , physics , acoustics
Financial institutions, be they cooperatives and operating through crowdfunding, have to pay attention to the identity they create and disseminate through their communication.