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The Role of CRM‐SRM Bolt‐ons in Enterprise Resource Planning System: Toward a Customer‐Oriented Supply Chain
Author(s) -
Basaez Marco Opazo,
Aranda Daniel Arias,
Djundubaev Ruslan,
Montesinos Francisco Sánchez
Publication year - 2014
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.1984
Subject(s) - enterprise resource planning , business , process management , supply chain , customer relationship management , operations management , resource (disambiguation) , supply chain management , industrial organization , knowledge management , marketing , computer science , engineering , computer network
Bolt‐on extensions enhance the road toward a customer‐oriented supply chain.
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