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Servitization in Project‐Based Firms
Author(s) -
GaleraZarco Carlos,
MoralesGallego Matilde,
PérezAróstegui M. Nieves
Publication year - 2014
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.1980
Subject(s) - business , order (exchange) , process management , business model , industrial organization , marketing , finance
Project‐based firms are transforming their business models in order to add services to their offers, with the consequence that their business projects are beginning to be conceived as long processes in which servitization takes place.