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Servitization as a Driver for Organizational Change
Author(s) -
VendrellHerrero Ferran,
Parry Glenn,
Bustinza Oscar F.,
O'Regan Nicholas
Publication year - 2014
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.1976
Subject(s) - profitability index , business , sustainability , product (mathematics) , bundle , product service system , service (business) , industrial organization , marketing , organizational change , process management , commerce , public relations , finance , business model , political science , ecology , materials science , geometry , mathematics , composite material , biology
Servitization is the move away from selling traditional product to selling a wide range of product/service bundle combinations, contributing to firm sustainability and profitability and hence the competitiveness of nations.