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Using Data in Decision‐Making: Analysis from the Music Industry
Author(s) -
Parry Glenn,
VendrellHerrero Ferran,
Bustinza Oscar F.
Publication year - 2014
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.1975
Subject(s) - meaning (existential) , affect (linguistics) , value (mathematics) , the internet , business , music industry , marketing , computer science , sociology , psychology , world wide web , music education , pedagogy , communication , machine learning , psychotherapist
Internet use provides an increasing amount of data that has potential value for managers and policy makers but, without a precise understanding of the meaning of data, erroneous conclusions may be drawn which could adversely affect future decisions made by managers.