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Successful collaboration leads to effective technology transfer at Hero MotoCorp, Ltd.
Author(s) -
Husain Zafar
Publication year - 2020
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21991
Subject(s) - hero , vendor , general partnership , technology transfer , business , joint venture , marketing , indigenization , commercialization , knowledge management , computer science , commerce , finance , artificial intelligence , international trade
After a quarter‐century of collaboration with Honda Motors of Japan, Hero MotoCorp, Ltd., a motorcycle and scooter manufacturer based in New Delhi, India, went on to dominate its domestic market and become the world's largest maker of two‐wheel vehicles. A qualitative study based on interviews with 32 executives at the firm reveals the crucial role of strategic management of technology and mutual trust in building a productive and rewarding partnership. Focusing on the elements of long‐term success, it highlights the importance of indigenization, vendor development, and continuous refinement of technological capabilities while still in the collaborative phase. The lessons learned from the manufacturer's experience can guide other organizational leaders in designing effective technology management strategies before, during, and after a joint venture.