z-logo
Premium
Restructured organizational design: The secret sauce in a food manufacturer's recipe for growth
Author(s) -
Afxentiou Georgios
Publication year - 2019
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21948
Subject(s) - business , marketing , product (mathematics) , investment (military) , recipe , industrial organization , new product development , food science , geometry , mathematics , politics , political science , law , chemistry
The growth of new markets for a firm's products can create problems if business leaders fail to adapt their organization's structure accordingly. A consulting study of a small and medium‐size enterprise (SME) in Cyprus that produces sauces, appetizers, and salads for local and global markets underscores the influence that organizational design can have on a company's efficiency. Following an analysis of the food manufacturer's organization, the company's managers prepared a new strategic plan that clearly delineated responsibilities and called for improvements in recruitment and training, as well as investment in new technology. As a result, production processes, marketing, and product development were enhanced, boosting the organization's efficiency and market reach. The experiences of this firm suggest a number of practical lessons that could be applied to other businesses facing similar challenges.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here