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Reaching the bottom of the pyramid with a social enterprise model: The case of the NGO Entrepreneurs du Monde and its social enterprise Nafa Naana in Burkina Faso
Author(s) -
Dumalanède Constance,
Payaud Marielle A.
Publication year - 2018
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21888
Subject(s) - social enterprise , bottom of the pyramid , social business , business , social entrepreneurship , sustainability , pyramid (geometry) , business model canvas , business model , marketing , economic growth , public relations , entrepreneurship , finance , economics , political science , optics , biology , ecology , physics
An analysis of how Entrepreneurs du Monde, a nongovernmental organization, transformed its operations in Burkina Faso into a social enterprise highlights the actions that organizations can take to improve the sustainability, as well as the social and economic value, of their operations in bottom‐of‐the‐pyramid markets. Using the business model canvas, the study shows how the business model of the Save for a Stove development program changed as it became Nafa Naana, an independent social enterprise that shifted an original focus on social goals toward a dual focus on social and economic objectives. In effect, Entrepreneur du Monde acted as an incubator for Nafa Naana, allowing it to develop its key competencies through its partnerships with local suppliers, producers, and distributors, and to access the knowledge and financial resources needed to ensure its sustainability in the long term.