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Mandatory CSR and organizational compliance in India: The experience of Bharti Airtel
Author(s) -
Pandey Satyendra C.,
Pattnaik Pinaki Nandan
Publication year - 2017
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21810
Subject(s) - corporate social responsibility , outreach , mandate , multinational corporation , business , sustainability , legislature , compliance (psychology) , public relations , economic growth , political science , finance , law , economics , psychology , ecology , social psychology , biology
India is the first country to legislatively require certain organizations to implement corporate social responsibility (CSR) programs. Although some firms, such as the telecom Bharti Airtel, had previously embarked on various sustainability and social outreach initiatives, the legislative mandate has forced some other firms to invest in CSR for the first time. Meanwhile, reaction from business leaders, both inside and outside the country, regarding the effectiveness of the law has been mixed. A pioneer in employing CSR interventions among all stakeholders in every stage of the value chain, Bharti Airtel, a multinational operating in 20 countries, still faces challenges in ensuring the effectiveness of its CSR outreach from both a business and a social responsibility perspective. Questions that remain to be addressed include the need for monitoring of outcomes and the potential for greater industry‐wide collaboration.