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The Elements of Sustainable Entrepreneurship at Wu Guan Tang Restaurant
Author(s) -
Vial Virginie
Publication year - 2016
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21766
Subject(s) - guan , openness to experience , profit (economics) , entrepreneurship , business , sustainable development , marketing , advertising , industrial organization , economics , psychology , microeconomics , political science , humanities , social psychology , law , art , finance
To successfully lead a sustainable organization, entrepreneurs must pay careful attention to social and environmental constraints, as well as to opportunities for growth. This applies to both big and small enterprises. Being able to discover or create those opportunities requires openness of mind, commitment to articulated values, and recognition of the fact that a business serves not only to generate profit but also to address social and environmental concerns. The evolution of Shanghai's Wu Guan Tang restaurant exemplifies such a successful approach. © 2016 Wiley Periodicals, Inc.