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Strategic Innovation in Microfirms to Overcome Resistance to Change
Author(s) -
Bourdon Isabelle,
Jaouen Annabelle
Publication year - 2016
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21713
Subject(s) - variety (cybernetics) , competition (biology) , resistance (ecology) , business , industrial organization , distribution (mathematics) , marketing , strategic management , computer science , artificial intelligence , ecology , mathematical analysis , mathematics , biology
For a variety of reasons, strategic innovation in a microfirm's business model can be particularly challenging. One French company that specializes in the distribution of legal announcements and local economic news managed to use IT to not only reinvent its business model but also transform the rules of competition in its sector. Its experiences highlight the particular difficulties that small firms encounter when introducing new technology and the importance of training and creative alliances to ease both internal and external resistance to change. © 2016 Wiley Periodicals, Inc.