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Transformation at FalconStor Software: Using the Four Intelligences of the Business Mind to Expand Into New Markets
Author(s) -
Nazemoff Valeh
Publication year - 2015
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21601
Subject(s) - mindset , government (linguistics) , transformational leadership , documentation , general partnership , business , balanced scorecard , business intelligence , knowledge management , marketing , process management , engineering management , computer science , public relations , finance , engineering , philosophy , linguistics , artificial intelligence , programming language , political science
Having identified the US federal government as an untapped market for its products and services, FalconStor Software, an international data protection company, was unsure how to navigate in this niche sector. A partnership with Acolyst, a government technology consulting firm, led to the development of a new program based on revamping the organization's transformational mindset, insight, strategy, and performance reporting and then applying the principles of the four intelligences of the business mind: financial, customer, data, and mastermind intelligence. Thorough assessment and documentation, gap analysis, strategy mapping, team communication and collaboration, performance measurement, and continual improvement exercises were all employed to improve organizational effectiveness and generate sales in a new market. ©2015 Wiley Periodicals, Inc.