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Exports and Market Commitment in Managerial SMEs: Do Pioneers Do It Better?
Author(s) -
Moore Ernesto Tapia
Publication year - 2013
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21504
Subject(s) - internationalization , business , affect (linguistics) , process (computing) , industrial organization , marketing , empirical research , international market , commerce , international trade , psychology , computer science , philosophy , communication , epistemology , operating system
How do the market commitment variables in the internationalization process model interact? Does that interaction affect how and why export managers implement their activities the way they do? Empirical research focusing on French managerial small and medium‐sized enterprises (SMEs) identified two groups of export leaders—“pioneers” and “managers”—and examined their beliefs concerning market commitment, risk, and uncertainty. The internationalization process model was then used to determine which type of export director performs most effectively. Results showed that the “pioneer's way,” although limited to smaller SMEs, was more proficient and could be extended to larger SMEs. © 2013 Wiley Periodicals, Inc.