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Sweet success beyond the triple bottom line: Honeybee practices lead to sustainable leadership at Thailand's True Corp
Author(s) -
Kantabutra Sooksan
Publication year - 2012
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21461
Subject(s) - triple bottom line , corporation , profitability index , dominance (genetics) , cost leadership , sustainability , business , marketing , organizational culture , sustainable business , social responsibility , public relations , competitive advantage , industrial organization , management , economics , ecology , political science , finance , biochemistry , chemistry , gene , biology
Researchers constructed a framework for analyzing the leadership practices at True Corporation, a Thai telecommunications firm, by grouping Avery and Bergsteiner's 23 Honeybee leadership practices into six categories: long‐term perspective, investing in people, organizational culture, innovation, social responsibility, and ethical behavior. Emphasizing long‐term growth and sustainability, these core themes contrast sharply with the prevailing Locust business model of short‐term maximization of profitability. An analysis of the Honeybee practices as manifested at True Corporation, a telecommunications firm based in Thailand, shows that despite the challenges of operating in an emerging economy, they can contribute to effective, sustainable leadership and dominance in a competitive market. Other enterprises that wish to promote ongoing organizational success can adopt Avery and Bergsteiner's Honeybee elements to examine their leadership practices and adjust them to become more sustainable. © 2012 Wiley Periodicals, Inc.