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Putting Rhineland principles into practice in Thailand: Sustainable leadership at Bathroom Design Company
Author(s) -
Kantabutra Sooksan
Publication year - 2012
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.21442
Subject(s) - profitability index , corporation , sustainability , corporate social responsibility , business , perspective (graphical) , triple bottom line , maximization , sustainable business , organizational culture , matching (statistics) , social responsibility , marketing , management , public relations , economics , finance , political science , ecology , statistics , mathematics , microeconomics , artificial intelligence , computer science , biology
Enterprises in less developed economies that wish to sustain success have a choice of business models to follow. This case study investigates the extent to which a Thai corporation engages in management practices matching the 19 sustainable leadership criteria attributed to Rhineland organizations and distills those practices into six categories: a focus on long‐term perspective, staff development, organizational culture, innovation, social responsibility, and ethical behavior. In sharp contrast to the prevailing Anglo/US business model of short‐term maximization of profitability, these practices offered the company a solid framework for evaluating its corporate sustainability. © 2012 Wiley Periodicals, Inc.