Putting Rhineland principles into practice in Thailand: Sustainable leadership at Bathroom Design Company | Zendy

Kantabutra Sooksan | Zendy

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Putting Rhineland principles into practice in Thailand: Sustainable leadership at Bathroom Design Company

Author(s) -

Kantabutra Sooksan

Publication year - 2012

Publication title -

global business and organizational excellence

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.227

H-Index - 16

eISSN - 1932-2062

pISSN - 1932-2054

DOI - 10.1002/joe.21442

Subject(s) - profitability index , corporation , sustainability , corporate social responsibility , business , perspective (graphical) , triple bottom line , maximization , sustainable business , organizational culture , matching (statistics) , social responsibility , marketing , management , public relations , economics , finance , political science , ecology , statistics , mathematics , microeconomics , artificial intelligence , computer science , biology

Enterprises in less developed economies that wish to sustain success have a choice of business models to follow. This case study investigates the extent to which a Thai corporation engages in management practices matching the 19 sustainable leadership criteria attributed to Rhineland organizations and distills those practices into six categories: a focus on long‐term perspective, staff development, organizational culture, innovation, social responsibility, and ethical behavior. In sharp contrast to the prevailing Anglo/US business model of short‐term maximization of profitability, these practices offered the company a solid framework for evaluating its corporate sustainability. © 2012 Wiley Periodicals, Inc.

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