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Strengthening American manufacturing with CPR®: The Hartfiel Automation process for building customer profitability
Author(s) -
Moser Myron J.
Publication year - 2011
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20403
Subject(s) - profitability index , automation , business , customer needs , profit (economics) , operations management , process management , process (computing) , key (lock) , marketing , computer science , manufacturing engineering , industrial organization , engineering , finance , computer security , economics , mechanical engineering , microeconomics , operating system
For Hartfiel Automation, boosting customers' profitability has been the key to gaining and retaining business. Building on its strong sales team, the company taps the talents of several resources, including fellow manufacturers and distributors and in‐house technical experts, to provide customers with the resources they need to improve their operations. Over time, Hartfiel Automation formalized this process, Customer Profit Reinforcement (CPR®), into three phases, detailed here. To date, this strategy has strengthened the American manufacturing sector and has led to more than $50 million in savings for its client firms and more than $16 million in business saved or gained for Hartfiel Automation. © 2011 Wiley Periodicals, Inc.