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Exelon engages employees in climate‐change challenge
Author(s) -
Karesh Howard N.
Publication year - 2010
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20316
Subject(s) - enthusiasm , contest , corporation , greenhouse gas , climate change , legislation , public relations , business , optimism , management , marketing , political science , economics , psychology , finance , social psychology , ecology , law , biology
Exelon Corporation, one of the first U.S. utilities to advocate for federal climate‐change legislation, has moved into uncharted territory as it seeks to fully engage employees in its ambitious goal for significant reduction in greenhouse gas emissions by 2020 and its roadmap to a low‐carbon future. Despite a multipronged internal communications program, enterprise‐level efforts did not sustain the employee enthusiasm that accompanied the July 2008 launch of the Exelon 2020 low‐carbon roadmap, and the company went back to the drawing board. The Exelon 2020 Engagement Team—this time rechartered around action rather than conversation about employee environmental initiatives—has driven a second round of efforts. The early success of an employee film festival, a contest around at‐home energy conservation, and empowering local green councils to run with the ball has fueled cautious optimism that employees are finally jumping aboard. © 2010 Wiley Periodicals, Inc.