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The Coast Guard charts a course for enterprise change management
Author(s) -
Wehrenberg Stephen
Publication year - 2009
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20295
Subject(s) - coast guard , software deployment , guard (computer science) , resistance (ecology) , organizational change , business , operations management , east coast , computer science , public relations , management , process management , political science , engineering , geography , economics , environmental protection , ecology , physical geography , biology , programming language , operating system
After eight years of being buffeted by gale‐force winds of change, the Coast Guard knew it was time for a structured enterprisewide approach to change management. The tougher question was how to deploy it when the organization's culture and its structural and dynamic complexity would likely trigger strong resistance to a new program in a nonoperational area that was mandated from the top. The author describes how change champions arrived at a bottom‐up deployment strategy that mirrors the culture's reliance on stories and heroes to seed behavioral change, and that leverages long‐standing organizational strengths of local agility, learning, and commitment to mission performance. © 2009 Wiley Periodicals, Inc.