The Coast Guard charts a course for enterprise change management | Zendy

Wehrenberg Stephen | Zendy

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The Coast Guard charts a course for enterprise change management

Author(s) -

Wehrenberg Stephen

Publication year - 2009

Publication title -

global business and organizational excellence

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.227

H-Index - 16

eISSN - 1932-2062

pISSN - 1932-2054

DOI - 10.1002/joe.20295

Subject(s) - coast guard , software deployment , guard (computer science) , resistance (ecology) , organizational change , business , operations management , east coast , computer science , public relations , management , process management , political science , engineering , geography , economics , environmental protection , ecology , physical geography , biology , programming language , operating system

After eight years of being buffeted by gale‐force winds of change, the Coast Guard knew it was time for a structured enterprisewide approach to change management. The tougher question was how to deploy it when the organization's culture and its structural and dynamic complexity would likely trigger strong resistance to a new program in a nonoperational area that was mandated from the top. The author describes how change champions arrived at a bottom‐up deployment strategy that mirrors the culture's reliance on stories and heroes to seed behavioral change, and that leverages long‐standing organizational strengths of local agility, learning, and commitment to mission performance. © 2009 Wiley Periodicals, Inc.

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