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Rules of engagement in turbulent times: How Verizon Wireless uses a robust HR portal for employee communication
Author(s) -
Poglianich Antonio,
Antonek Matt
Publication year - 2009
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20265
Subject(s) - personalization , resilience (materials science) , wireless , public relations , workforce , business , computer science , telecommunications , marketing , political science , law , physics , thermodynamics
Turbulent times such as these will test the resilience of many companies' communication capabilities, particularly for rapid response with consistent messaging to focus and engage a wary and distracted workforce on the many challenges ahead. The answer may be an HR portal like that at Verizon Wireless, where it is a core part of an engagement strategy that is the envy of the industry. The article discusses the importance of engagement for organizational and business performance; the role communication can play in driving engagement; and five principles for accomplishing this. The article goes on to explore how Verizon Wireless has developed and positioned its HR portal for rapid as well as sustained messaging, personalization, and self‐service tools that all help define the employee experience. © 2009 Wiley Periodicals, Inc.