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How socially responsible engagement can change your business model: The radical experience of Armor Lux
Author(s) -
Vial Virginie
Publication year - 2008
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20239
Subject(s) - greenwashing , corporate social responsibility , business model , clarity , scarcity , business , order (exchange) , social responsibility , transparency (behavior) , deindustrialization , marketing , public relations , economics , market economy , computer science , economy , political science , biochemistry , chemistry , computer security , finance
Despite a growing consensus on corporate social responsibility (CSR) issues relevant to companies, there is no one‐size‐fits‐all way to structure and organize CSR. The lack of clarity and transparency in the structure leads stakeholders, rightly or wrongly, to accuse companies of “greenwashing strategies.'' The author analyzes the case of a small French textile company that has radically turned its business model toward CSR in order to survive. It provides a good example of real social engagement and how it transforms the business model. It also raises the question of whether sustainable development issues, scarcity of resources, and deindustrialization of developed countries will move other manufacturers to consider services and intangible assets as part of their business model. © 2008 Wiley Periodicals, Inc.