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Microsoft implements readiness as a strategic force
Author(s) -
Grosse Dustin
Publication year - 2008
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20221
Subject(s) - customer base , lever , task (project management) , product (mathematics) , workforce , marketing , business , field (mathematics) , new product development , computer science , knowledge management , process management , management , engineering , economics , mechanical engineering , geometry , mathematics , pure mathematics , economic growth
The success of Microsoft's global product launches and solutions for a huge, diverse customer base hinges upon readiness in the field. To make workforce readiness a strategic lever, field training is aligned with business objectives, the role, and the task, and delivered to highly mobile communities at the right time, in the right place, and on the right device. The Sales, Marketing, and Services Group Readiness group builds its training offerings on three pillars of content development: an operating model that aligns priorities across businesses, regions, and customer segments; strong partnerships with business groups and subject matter experts; and metrics for assessing results. © 2008 Wiley Periodicals, Inc.