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Conducting business in the Philippines: The case of FedEx
Author(s) -
Pettus Michael L.,
Mark Munoz J.
Publication year - 2008
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20204
Subject(s) - rivalry , attractiveness , aside , diamond model , international business , international market , business , industrial organization , resource (disambiguation) , international trade , economics , marketing , management , microeconomics , political science , psychology , art , computer network , literature , law , psychoanalysis , china , computer science
Development of international markets is crucial for firm growth. As world trade has expanded rapidly in recent years, strategic international expansion has become increasingly important. Michael Porter's Determinates of International Country Attractiveness model (“diamond”) has been the standard used to determine “where” firms should expand internationally. These determinants include (1) demand conditions, (2) related and supporting industries, (3) strategy, structure, and rivalry, and (4) factor conditions. Aside from the issue of “where” firms should expand, thinking through “how” firms should develop international positions is equally important in a successful expansion. This paper uses the resource‐based view of the firm to explain “how” firms should develop international markets and utilizes FedEx's expansion in the Philippines as an example. © 2008 Wiley Periodicals, Inc.