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SC Johnson builds business at the base of the pyramid
Author(s) -
Johnson Scott
Publication year - 2007
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20170
Subject(s) - pyramid (geometry) , kenya , general partnership , empowerment , sustainability , product (mathematics) , value (mathematics) , creating shared value , business , bottom of the pyramid , sociology , public relations , management , marketing , political science , economic growth , corporate social responsibility , economics , computer science , finance , law , ecology , physics , geometry , mathematics , machine learning , optics , biology
SC Johnson's sustainability strategy has led it to a unique partnership in Nairobi with a local community organization and groups of Kenyan youths. Together, they are pioneering a new business model, a product of field testing the Base of the Pyramid protocol, to create mutual value in Kenya's largest slums. The venture's first year produced many surprises, lessons, successes, and disappointments—and reinforced SC Johnson's commitment to drive social change and economic empowerment by partnering with communities at the bottom of the economic pyramid. © 2007 SC Johnson & Son, Inc.