Premium
Action learning helps PepsiCo's sales leaders develop business acumen and innovation skills
Author(s) -
Cone Jay,
Woodard Michael
Publication year - 2007
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20152
Subject(s) - experiential learning , action learning , action (physics) , context (archaeology) , marketing , process (computing) , business , knowledge management , management , psychology , computer science , pedagogy , teaching method , cooperative learning , economics , paleontology , physics , quantum mechanics , biology , operating system
To help sales leaders understand their customers' business and innovate ways to create value for customers, PepsiCo's Strategic Customer Leadership Forum combines executive involvement, multiple learning modalities, and action learning projects that focus on real work and produce real gains for PepsiCo and its customers. A fast‐paced curriculum enhanced with technology—including computer‐based simulations and online assessments—emphasizes experiential learning in the context of addressing actual customer issues and goals. Executive sponsorship of action learning teams and selection of projects “keeps it real” and builds high‐level commitment to the learning process. © 2007 Wiley Periodicals, Inc.