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Currents: Book review—Is that an Hermès bag? Perspectives on brand development and protection
Author(s) -
Rice Gillian
Publication year - 2007
Publication title -
global business and organizational excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 16
eISSN - 1932-2062
pISSN - 1932-2054
DOI - 10.1002/joe.20146
Subject(s) - citation , state (computer science) , library science , computer science , advertising , operations research , business , engineering , algorithm
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