Open AccessWhat's your request?: Wyndham International's answer for transforming culture and enriching employees' experience
Author(s) -
Heis Steve
Publication year - 2006
Publication title -
journal of organizational excellence
Language(s) - English
Resource type - Journals
eISSN - 1531-6653
pISSN - 1531-1864
DOI - 10.1002/joe.20089
Subject(s) - loyalty , personalization , business , marketing , set (abstract data type) , key (lock) , workforce , work (physics) , public relations , computer science , economics , political science , engineering , mechanical engineering , computer security , programming language , economic growth
Wyndham Hotels and Resorts was willing to bet that giving guests choices, not points, was the key to building loyalty. When that strategy paid big dividends, the company set out to extend the concept to its workforce by embedding personalization and choice into the work experience and enriching employees'lives in small and large ways. © 2006 Wiley Periodicals, Inc.