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Creativity Research and Cultural Context: Past, Present, and Future
Author(s) -
Sawyer R. Keith
Publication year - 2017
Publication title -
the journal of creative behavior
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.896
H-Index - 55
eISSN - 2162-6057
pISSN - 0022-0175
DOI - 10.1002/jocb.204
Subject(s) - creativity , conformity , status quo , elite , context (archaeology) , sociology , social science , psychology , social psychology , epistemology , political science , politics , law , history , philosophy , archaeology
Creativity research has always been linked to its social and cultural context. In this essay, I give two examples of how creativity research has changed from the 1950s to the present, and I argue that these two changes are driven by social and cultural factors. First, I discuss a transformation in U.S. society from a 1950s emphasis on conformity, to a contemporary valorization of radical entrepreneurship that rejects the status quo. Second, I discuss a shift from a focus on creative forms associated with elite cultural groups, to a broader focus on universal creativity.