Laboratory research in management: Misconceptions and missed opportunities

Laboratory research has long been a common method of inquiry in the behavioral sciences. In recent years, however, laboratory methodologies appear to have fallen from favor with many management researchers. This paper summarizes reasons for this trend including limited external validity and appropriateness of using laboratory methodologies. Additionally, a number of situations in which laboratory research may hold considerable promise and utility are identified such as using multiple samples or multiple studies in one paper, or when sensitive topics are the focus of research. The paper concludes with the reminder that the questions asked should dictate the methodology selected, not the preferences of a reviewer or editor.