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“Killing them with kindness”? A study of service employees' responses to uncivil customers
Author(s) -
Robertson Kirsten,
O'Reilly Jane
Publication year - 2020
Publication title -
journal of organizational behavior
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.938
H-Index - 177
eISSN - 1099-1379
pISSN - 0894-3796
DOI - 10.1002/job.2425
Subject(s) - incivility , typology , intrapersonal communication , interpersonal communication , social psychology , psychology , service (business) , kindness , perspective (graphical) , public relations , business , marketing , sociology , political science , artificial intelligence , computer science , anthropology , law
Summary Experiencing uncivil customers is a frequent reality for many people working in the service industry. Past research has established that dealing with uncivil customers can be distressing for employees and can sometimes lead them to engage in reciprocal, discourteous behavior. The purpose of our research is to delve deeper into the experience of customer incivility from the perspective of service employees in order to better understand the various ways in which they respond to customer incivility. We conducted 64 interviews with service employees across an array of occupations and developed a typology of responses to customer incivility. These responses fell into four categories based on the extent to which service employees' actions were intended to promote social harmony (and therefore could broadly be considered civil or uncivil), as well as their perceived agency in the situation. We describe how each response was associated with different interpersonal and intrapersonal consequences and explain the implications of our typology for management theory and practice.