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Leadership Decision‐Making Leveraging Big Data in Vuca Contexts
Author(s) -
Elkington Rob
Publication year - 2018
Publication title -
journal of leadership studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.219
H-Index - 14
eISSN - 1935-262X
pISSN - 1935-2611
DOI - 10.1002/jls.21599
Subject(s) - clarity , acronym , context (archaeology) , big data , public relations , knowledge management , business , political science , management , sociology , computer science , economics , history , philosophy , biochemistry , chemistry , linguistics , archaeology , operating system
In the late 1990s the American military coined the acronym “VUCA” to describe the new theater of war as Volatile, Uncertain, Complex, and Ambiguous. The acronym has since been coopted by business organizations and researchers to describe the globalized context of 21st‐century business. Researchers subsequently also developed the notion of VUCA prime, including Vision, Understanding, Clarity, and Agility, as a matrix to address VUCA. The current article seeks to discuss and describe how leadership, as social capital, across many sectors, leverages the two components in VUCA prime of Understanding and Clarity through the mechanism of Big Data to support effective and rapid decision‐making, or Agility, that aligns with the Vision of the organization.