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Leadership in the Twitterverse
Author(s) -
Ingerson Katharyn Kati,
Bruce Jacklyn
Publication year - 2013
Publication title -
journal of leadership studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.219
H-Index - 14
eISSN - 1935-262X
pISSN - 1935-2611
DOI - 10.1002/jls.21302
Subject(s) - social media , public relations , connection (principal bundle) , order (exchange) , business , sociology , political science , computer science , world wide web , engineering , structural engineering , finance
Millions of people, businesses, and organizations are using Twitter. Because of the connection Twitter offers, leadership is emerging through this social media outlet. However, in this time of instant connection, it is important to examine how business leaders are influencing their followers when it comes to tweeting. The purpose of the current study was to discover what business leaders are tweeting about. In order to develop an understanding of the content of the tweets from the top four business leaders on Twitter, the researchers completed a content analysis.