Premium
From market failure to marketing failure: market orientation as the key to deep outreach in microfinance
Author(s) -
Woller Gary
Publication year - 2002
Publication title -
journal of international development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.533
H-Index - 66
eISSN - 1099-1328
pISSN - 0954-1748
DOI - 10.1002/jid.883
Subject(s) - microfinance , outreach , citation , library science , public relations , sociology , political science , marketing , management , business , economics , law , computer science
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom