Open AccessReaching and targeting more effectively: the application of market segmentation to improve HIV prevention programmes
Author(s) -
Gomez Anabel,
Loar Rebecca,
Kramer Andrea E,
Garnett Geoffrey P
Publication year - 2019
Publication title -
journal of the international aids society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.724
H-Index - 62
ISSN - 1758-2652
DOI - 10.1002/jia2.25318
Subject(s) - psychographic , market segmentation , psychological intervention , marketing , population , social marketing , target market , promotion (chess) , medicine , environmental health , business , nursing , politics , political science , law