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Patient relations for modern times
Author(s) -
Para Pamela J.
Publication year - 1997
Publication title -
journal of healthcare risk management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 16
eISSN - 2040-0861
pISSN - 1074-4797
DOI - 10.1002/jhrm.5600170405
Subject(s) - competitor analysis , personality , set (abstract data type) , quality (philosophy) , product (mathematics) , business , marketing , health care , plan (archaeology) , market share , computer science , economics , psychology , social psychology , philosophy , geometry , mathematics , archaeology , epistemology , history , programming language , economic growth
A well‐organized patient relations program can improve the quality of care while reducing risk to the organization. Patient relations is also a matter of the organization's survival in a competitive marketplace. The consumer's choice for healthcare will be made based on how the organization is differentiated from other organizations with otherwise common attributes. These distinct attributes set a product or organization apart from its competitors by creating a “personality” in the marketplace. A selected program, such as patient relations, can build a marketing plan that creates an identifiable market personality with opportunity for good financial returns and stability.