REESTABLISHING “THE SOCIAL” IN RESEARCH ON DEMOCRATIC PROCESSES: MID‐CENTURY VOTER STUDIES AND PAUL F. LAZARSFELD'S ALTERNATIVE VISION
Author(s) -
Christensen Michael
Publication year - 2015
Publication title -
journal of the history of the behavioral sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.216
H-Index - 26
eISSN - 1520-6696
pISSN - 0022-5061
DOI - 10.1002/jhbs.21731
Subject(s) - democracy , social research , vision , politics , context (archaeology) , qualitative research , sociology , social science , columbia university , political science , media studies , history , law , anthropology , archaeology
Voter studies conducted in the United States during the first decades after World War II transformed social scientific research on democracy. Especially important were the rapid innovations in survey research methods developed by two prominent research centers at Columbia University and the University of Michigan. This article argues that the Columbia and Michigan voter studies presented two visions for research on democracy. Where the Michigan research produced quantitative measures expressing the ‘political behavior’ of the electorate, the Columbia studies, and especially Paul F. Lazarsfeld, presented an alternative vision for qualitative research on political choice. Largely ignored by later voter studies, this vision prefigured much contemporary research on democracy that embraces a qualitative or interpretive approach. This article reconstructs Lazarsfeld's alternative vision, describes the institutional context in which scholars disregarded it in favor of formal quantitative models, and argues for its recognition as a forerunner to qualitative research on democratic processes.
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