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Searching for the variables that control human rule‐governed “insensitivity”
Author(s) -
Fox Adam E.,
Kyonka Elizabeth G. E.
Publication year - 2017
Publication title -
journal of the experimental analysis of behavior
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.75
H-Index - 61
eISSN - 1938-3711
pISSN - 0022-5002
DOI - 10.1002/jeab.270
Subject(s) - control (management) , psychology , rule based system , disadvantage , cognitive psychology , reinforcement , computer science , social psychology , artificial intelligence
Verbal rules or instructions often exert obvious and meaningful control over human behavior. Sometimes instructions benefit the individual by enabling faster acquisition of a skill or by obviating an aversive consequence. However, research has also suggested a clear disadvantage: “insensitivity” to changing underlying contingencies. The two experiments described here investigated the variables that control initial rule‐following behavior and rule‐following insensitivity. When the initial rule was inaccurate, behavior was consistent with the rule for approximately half of participants and all participants' behavior was mostly insensitive to changing contingencies. When the initial rule was accurate, behavior of all participants was consistent with it and behavior for nearly all participants was insensitive to changes in underlying contingencies. These findings have implications for how best to establish and maintain rule‐following behavior in applied settings when deviant behavior would be more reinforcing to the individual.