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The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences
Author(s) -
Labroo Aparna A.,
Goldsmith Kelly
Publication year - 2021
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1002/jcpy.1261
Subject(s) - prosocial behavior , unintended consequences , psychology , microeconomics , social psychology , positive economics , economics , political science , law
This article is part of the issue “Consumer Psychology for the Greater Good”