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The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology
Author(s) -
Davis Brennan,
Pechmann Cornelia Connie
Publication year - 2020
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1002/jcpy.1139
Subject(s) - transformative learning , psychology , consumer behaviour , consumer research , marketing , social psychology , business , developmental psychology
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